Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here!
The Salon Warehouse
Arrow Hair & Beauty is a UK salon supplies wholesaler trusted by over 10,000 hair, beauty, nail and barbering professionals. Our catalogue spans 3,800+ trade-priced products from the brands you already work with, including Wella, L'Oréal, Schwarzkopf, Indola, Milk_Shake, Orly, IBD, ASP, Cuccio and many more.
Whether you're restocking permanent colour, toners, bleach and developer, salon furniture, electricals, PPE, or nail and beauty essentials, every order placed before 2pm ships next-day with a 1-hour delivery slot. Use the filters to narrow by category, brand or price to find what you need fast.
